February 27, 2026. Exactly 30 years since Pokemon Red and Green launched on the Game Boy in Japan. The Pokemon Company celebrated by dropping roughly everything at once.
A 30-minute Pokemon Presents broadcast. New games. LEGO sets. TCG announcements. Mobile game events. A $70 Game Boy that plays music. If you blinked, you missed three announcements.
Here's what actually matters.
Gen 10: Pokemon Winds and Pokemon Waves
The headliner. Pokemon Winds and Pokemon Waves are coming to Switch 2 in 2027. That's Generation 10. Three new starters: Browt (Grass), Pombon (Fire), and Gecqua (Water). No gameplay footage yet. Just the reveal and the names. But Gen 10 on new hardware is the kind of announcement that moves the entire franchise forward.
2027 feels far away. It's not. That's 12 months of hype, leaks, and speculation that will keep the community spinning.
What You Can Play Right Now
Pokemon FireRed and LeafGreen hit the Switch today. $19.99 each, digital only. These are the GBA remakes of the original Red and Blue. For collectors who care about the games themselves, this is the easiest legal way to play Gen 1 content on modern hardware.
Pokemon Legends: Z-A also dropped a new DLC reveal. Mega Garchomp Z. There's a Mystery Gift available today to go with it.
And if you're on mobile, TCG Pocket launched its 30 Days of Gifts event. Day 1 gives you 120 Pack Hourglasses plus celebration accessories. Free stuff. Just log in.
What's Coming Soon
Three more games in the next two months. Pokemon Pokopia launches March 5 for $69.99 on Switch 2. You play as a Ditto that's transformed into a human. Crafting and building. Made by Omega Force.
Pokemon XD: Gale of Darkness is coming to Switch 2 via Nintendo Classics in March. That GameCube shadow Pokemon game is finally getting a second life.
Pokemon Champions arrives in April on Switch. It's the new official VGC software for the 2026 World Championships. Competitive players, take note.
LEGO Pokemon: Three Sets, One $650 Monster
The first-ever LEGO Pokemon sets went on sale today. Three sets at launch.
The Eevee (72151) runs 587 pieces for $59.99. Pikachu and Poke Ball (72152) is 2,050 pieces at $199.99. Then there's the big one. Venusaur, Charizard and Blastoise (72153). 6,838 pieces. $649.99.
That trio set is a display piece for serious collectors. And if you buy it between now and March 3, you get the Kanto Region Badge Collection (40892) as a free gift with purchase. 312 pieces, all eight gym badges. There's also a Mini Pokemon Center (40911) at 233 pieces, redeemable for 2,500 LEGO Insiders points.
The $650 trio is going to be the one people talk about. LEGO x Pokemon at that scale is a collector event.
The Card Drops
TCG Pocket's Paldean Wonders expansion launched yesterday with 131 cards. That's already live.
The bigger TCG news is the 30th Anniversary set announced for October 2026. This is the first-ever simultaneous worldwide release in TCG history. Every market gets the same cards on the same day. The set brings back legacy mechanics. GX cards. V cards. Legend cards. And it includes reprints of the Shadowless Charizard and the Pikachu & Zekrom Tag Team GX.
Reprints won't tank originals. But they will put those card designs in more hands than ever. October is going to be chaos.
The $70 Game Boy Jukebox
Junichi Masuda himself announced this one. The Game Boy Jukebox is a miniature Game Boy with 45 swappable cartridges loaded with tracks from the Red and Blue soundtrack. $69.99 at the Pokemon Center.
It's a novelty. It's also going to be a collectible the second it sells out. Nostalgia in physical form, designed by the man who composed the original music. Limited-run music hardware with Pokemon branding has a very short shelf life at retail.
Mobile Game Blitz
Every mobile Pokemon game got something today. Pokemon GO is running a #Pokemon30 snapshot event, with a major event March 7-9. Pokemon UNITE added Zapdos as a playable character, with the other legendary birds and Johto starters on the way. Pokemon Sleep is adding Mew tonight. Pokemon Masters EX dropped a Red (1996) and Pikachu sync pair. Pokemon Cafe ReMix gets new Kanto outfits starting tomorrow.
If you play any of these, log in today. Free stuff across the board.
The Indie Side
While The Pokemon Company and LEGO handle the corporate blitz, independent artists are doing their own thing. Ten artists released a 12-piece Pokemon 30th Anniversary ACEO auction lot on Nerdworth. All starting at $1. Hand-made 2.5" x 3.5" art cards from Aaron Laurich, Blender of Zombie, Diamond Cutz, Girl Dad Designs, Jerrski, Ecto Selecto, Under Rated Cards, Kingdom Creators Guild, Masked Ink, and Nimzzy. Closes March 6.
30 Years, One Morning
Pokemon turned a Super Bowl ad featuring Lady Gaga, Trevor Noah, and Jisoo into a teaser for the biggest product dump in franchise history. Gen 10. LEGO. Legacy TCG reprints. Hardware nostalgia. Mobile events across every app.
Thirty years in, the highest-grossing media franchise ever is still finding new ways to get into your wallet. And collectors are still lining up to let it.
